SWOT Analysis

How do you weigh the prospects of a new idea or project? We use a SWOT Analysis document to evaluate potential initiatives. Although not usually considered a Project Management tool, we believe you too will benefit from a quick SWOT analysis before taking on your next big idea.

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a new project or initiative. The first step, which this template will help you with, is to describe your idea or objective. You then analyze the idea within the following areas.

• Strengths: attributes of you, your team, or your company that are helpful
• Weaknesses: attributes that are harmful to achieving the objective
• Opportunities: external conditions that are helpful to achieving the objective
• Threats: external conditions which could do damage to the objective

When complete, you will have a clear picture of the benefits, reward, and risks involved with your new project.

Some features of our SWOT Analysis Template:

• Instructional text to get you started
• Easy to complete, field-based form
• Design and layout ideal for executive presentation
• Two layouts - one large, and one small
• Compatible with Microsoft Office 2010, 2007, 2003, and 2000

Download our PM Toolkit to receive the SWOT Analysis Template, along with 40+ other project management templates and forms, all designed to help you achieve greater levels of productivity and success.